How To Know If Your Marketing And Sales Teams Aren’t Aligned – – hkshco.com

Each department has different objectives

Marketing departments are typically only focused on marketing qualified leads (MQLs), which is how marketers can measure their performance and success. Unfortunately, this isn’t fair to the sales team. The sales team is judged by its ability to convert leads into customers, which means they need a good set of leads to make that conversion.

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Source: Marketing Eye Atlanta

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